About us

The Philippine Hospital Association (PHA) is an organization that provides support to its 2,000 hospital members in pursuit of the Nation’s health agenda.

History

Philippine Hospital Association History

 

The Philippine Hospital Association (PHA) derives its objectives from the definition of success: It is the accomplishment of a purpose, a triumph over adversity.

The PHA is home to more than 2,000 members both in the private and government sectors, a majority of which bring pride and glory to the nation as they rank among the best medical centers in the world. It is through their collectively successful efforts that the organization is able to develop a stronger and more unified structure that in turn is able to provide systemic support to all its member-hospitals to match the country’s health agenda.

All member-hospitals have pledged time and support, collaborating as enablers, and remaining invaluable partners to government and representing the interests of the local constituency as well as promoting the overall well-being of Filipino citizens over the years.

A rich history built upon the visions afforded by the PHA’s noteworthy leadership and their own meritorious achievements mainly helped in reaching the association’s goals.

PHA was first founded on September 15, 1949, by six physicians, namely: Dr. Miguel Canizares, Dr. Tranquilino E. Elicaño sr., Dr. Jose Y. Fores, Dr. Antonio Ko Nubla, Dr. Jose Reyes and Dr. Basilio J. Valdez who put their minds together and believed that a unified front was the country’s best bet to ensure an empowered community able to provide excellent medical care. They registered with the Securities and Exchange Commission (SEC) with Dr. Basilio J. Valdez as its first president (1949-1955).

He was succeeded by Dr. Vicente G. de Ocampo who took the seat of the PHA from 1956-1959, followed by Dr. Guillermo del Castillo in 1960-1961.

It was during this period, and over the next few years, that membership growth was remarkable. Indeed, it was during its second decade of existence—when the public or government sector took a more active participation that the organization understood and broadened its commitment to healthcare service and management.

Soon enough, PHA gained organizational stability. It was during Dr. Elidoro D. Congco’s term (1962-1973) that the association acquired a national stature, placing it at par with all the other leading professional organizations in healthcare.

It was with Dr. Jose P. Caedo, Jr. (1974-1975)—best remembered as the youngest president who was elected from the public or government sector—that the PHA was given wider recognition and acceptability in the international community. It was also during his term that the PHA celebrated its Silver anniversary.

Dr. Caedo was succeeded by Dr. Benjamin R. Roa who was elected to office two times from 1976-1977 and in 1980-1982.

Between these terms, Dr. Carlos P. Crisostomo (1978-1979) helped to temporarily move the organization’s headquarters to a more stable site at the corner of Mayon Street in Quezon City.

It was Dr. Jose G. Tamayo (1983-1984), however, who may be credited for having facilitated the acquisition of the 750-square meter lot on which was built a two-story bungalow along Kamias Road, Quezon City where the PHA presently holds its office.

He was succeeded by Dr. Juan V. Komiya (1985 & 1987), the 10th PHA president who championed the cause of the private sector.

Dubbed as the“Tiger Lady of the Asian Hospital Federation”, Dr. Thelma N. Clemente, MHA, served as PHA’s president next in 1986 and again from 1988-1997. She received the distinction of being included among “the Diamonds of the Philippine Medical Profession”, representing the hospital sector, in a book that was written by an equally illustrious hospital administrator, Dr. Fe del Mundo, who was Medical Director of the Children’s Medical Center. Dr. Clemente initiated moves to computerize the operations of the PHA and saw to the creation of the Manual of Operations for the PHA Secretariat.

Dr. Rico M. Medina, Sr. (1988-1999) made history by being the first president of the PHA from Mindanao. It was during his term that the PHA went online with the acquisition of Y2K-compliant computers at the Secretariat.

It was “New Millennium PHA President” Dr. Avelino A. Obispo (2000-2002) who forged a stronger partnership with United Laboratories Inc. to ensure the regular printing and distribution of its publications. It was also during his term that the PHA Board increased the regional seminars from eight to 10 times in a year in order to provide wider information access and dissemination to its member-hospitals.

Dr. Tiburcio S. Macias, MHA (2001-2008), followed in his footsteps as the first PHA president who came from a devolved government hospital. He is the association’s second president from Mindanao who championed the cause of primary hospitals in the rural areas. He may also be credited for being one of the key players in the accreditation of PHA by the Philippine Council for the Accreditation of Non-government Corporations (PCNC) as a donee institution.

Dr. Ruben C. Flores, MHA (2009-2010) is the association’s second president who hails from the government sector. Under his leadership, he established LEAP (Leading, Enabling, Assisting, and Protecting Hospitals Towards Quality Services) and the strategic guide to governance under the 7-tiered slogan, BE A HERO, which stood for: (1) Building linkages and alliances, (2) Establishment and operation of membership service counter, (3) Active and dynamic revisions of By-Laws, (4) Human Resource Development Program for Hospitals, (5) Empowerment of Councils and Chapters, (6) Revision of the By-Laws, and (7) Organizational Development and Enhancement of the Secretariat. He was also an Asian Hospital Federation (AHF) President, the second to have come from the Philippines.

Dr./Atty. Bu C. Castro (2011-2012) was a staunch advocate of his formula for a successful health program. For him, “HEALTH+HEALED+HEALER” meant that “no government health program will ever succeed without the government giving equal attention to the health provider, an attention at least equal to that afforded to the patient”. He was elected at an opportune time. The changing healthcare landscape ushered in the institutionalization of Universal Health Care at the height of reforms and transformations in the healthcare sector.

In his second term (2012-2013), councils and chapters reached a consensus to field the health sector’s senatorial and congressional candidates in the 2016 elections. He expedited the organization of the PHA’s Councils and Chapters with the election of officers and the upgrade of the association’s organizational structure. He also composed and arranged the PHA Hymn, the lyrics of which were written by then PHA Executive Officer, Dr. Irineo C. Bernardo III.

Dr. Ruben C. Flores, MHA was reelected as president of the PHA in 2014-2015, emphasizing during this time the critical importance of “building alliances and linkages” as well as providing PHA members with the opportunity to better themselves in time for the onset of the ASEAN Integration in 2015. He engaged PHA into partnership with several international events to fulfill his objective of having the membership benefit from the knowledge the programs offered and pursued his goal of serving the general membership, asserting BE A HERO as an organizational goal and stratagem.

Seeking to further push the Philippine Hospital Association to greater heights, current PHA President Dr. Jesus M. Jardin (2015-2016) developed a platform for governance following a comprehensive four-point strategy, called LEAD:

L – Legislative Agenda

E – Engage with Regulators

A – Advocate for PHA

D – Develop PHA

With more than 2,000 members both in the private and government sectors, Dr. Jardin believes the organization plays a vital role in improving the quality of life.

Under his Legislative Agenda, PHA is tasked with advancing the advocacy and needs of its member hospitals through a more aggressive lobbying and promotion of the hospitals’ causes and/or policies in a legislature. This involves the creation of a Political Action Committee that will proactively help in the crafting of bills, liaise and network with governing and implementing bodies, and embark on a watchdog mission to ensure that the organization can monitor pending bills in Congress. Some of these bills include the Comprehensive Nursing Law, and another for Persons with Disability (PWD), among others.

In engaging with regulators, PHA also seeks to partner with the Department of Health (DOH) along with the Bureau of Health Facilities Services and the Food and Drug Administration, the Department of Interior and Local Government (DILG) especially the Bureau of Fire Protection, the Department of Energy and Natural Resources (DENR), and the Bureau of Internal Revenue (BIR) in an ever-focused bid to ensure a better working relationship with financier and payer organizations (PHIC, HMOs, insurance, and others), as well as the government at the local and national levels.

The third program involves advocating for PHA in order to address health care quality, safety, and patient’s experiences alongside the programs for health coverage and access, health information technology to improve care, and the improvement of health care workforce and coordination.

Capping Dr. Jardin’s four-point strategy involves the development of the PHA as a representative organization with a responsive Secretariat, organized councils and provincial chapters, and stronger ties with international networks such as the International Hospital Federation (IHF), the Asian Hospital Federation (AHF) and other international organizations.

Re-elected (2016-2017) PHA President, Dr. Jesus M. Jardin, continued to govern the association with his 4-point agenda – Legislative Agenda, Engage with Regulators, Advocate for PHA, Develop PHA as he looks to fulfill his final term this year.

The Political Action Committee of the PHA, which Dr. Jardin chairs, has always been on top of legislative hearings in the Senate and in the Congress particularly those that are believed to have a great impact on hospitals like the Anti-Hospital Deposit Law or RA 10932 which imposes stricter penalties for medical facilities that will seek deposits or advance payments from patients before treating them in emergency situations. The PHA continued to be the voice of its member hospitals on legislative matters directly affecting the latter.

Under Dr. Jardin’s leadership, the PHA continued to strengthen its relationships with regulatory bodies, like the Department of Health (DOH), the Department of Interior and Local Government (DILG), the Food and Drug Administration (FDA) to name a few, and with financial institutions particularly the Philippine Health Insurance Corporation (PHIC) or more widely known as the PhilHealth. The PHA has continued to assist its member hospitals in their dealings with said government agencies.

With the PHA’s intention to provide assistance to its member hospitals, the need to strengthen its internal organization to be of better service to more than 2,000 members has become more relevant. Thus, aside from improving the secretariat’s skills and competencies, the PHA has likewise moved to improve its information technology to better expedite communications with its member. As such, internet speed at the PHA office is currently being processed to increase to 200mbps and likewise upgrade its telephone line to a PABX system that will allow a single access number to offer multiple lines that will minimize or even eliminate non-accessibility.

One of Dr. Jardin’s plans and programs for the year 2016-2017 was to strengthen the PHA’s global and international networks by participating in international conventions and expositions relating to healthcare. Aside from maintaining its membership with the International Hospital Federation (IHF) and Asian Hospital Federation (AHF), the PHA has been present in various international conventions like the recent 16th Hospital Management Asia (HMA) 2017 conference, an annual regional event for hospital owners, executives, and healthcare leaders to get insights on worldwide healthcare management thinking, best practices and solutions. Also attended the Australasian College of Health Service Management (ACHSM) 2017 Congress last September 27-29 in Sydney, Australia, and other international conference lined-up this year was the IHF 41st World Hospital Congress last November 7-9 in Taipei, Taiwan.

More than an association, PHA has paved the path for a more unified and holistic system of healthcare management support resulting, undoubtedly, from the lessons it has learned from its own history.

Currently, the President of the Philippine Hospital Association, Dr. Huberto F. Lapuz, who is also a vocal advocate of the L.E.A.P. slogan of PHA President Emeritus Dr. Ruben Flores,  has achieved the following since he started his term in January this year:

  • To-date, PHFLapuz leads a membership of 2,062 hospitals, from the private and government sector, reflecting a 2.3% increase vs 2,014 membership in 2017.
  • In view of PHFLapuz’s continuing program to update the data of all the members which was started in 2017 as part of his plans and programs, PHA acquired its own website this year. With the new website, each hospital member will have its own member portal where all communications may be transmitted to and received from PHA.
  • Continued PHA representation with the Legislative and Regulatory bodies via various dialogues/meeting/forum to make a stand on different aspects in healthcare issues for the good of its hospital members.
  • PHFLapuz began regular monthly dialogues with newly appointed PhilHealth Acting President and CEO, Dr. Roy Ferrer, which started in July, a month after the latter’s appointment.
  • Regular hospital visitation of member hospitals, both private and government-owned, that was scheduled a day before the PHA’s monthly Regional Conferences.
  • As an accredited PRC CPD provider, PHFLapuz ensured that all 2018 Regional Conferences, including the annual national convention, earned CPD units.
  • The PHA, led by PHFLapuz, joined other healthcare associations in signing the MOA with the Department of Health for the treatment of Dengvaxia vaccinated patients.
  • With the implementation of R.A. 10173 or the Data Privacy Act of 2012, PHFLapuz made sure that the PHA, as represented by its DPO, attended all meetings. Resultingly, the PHA was tasked to sit in the Data Privacy Council of the National Privacy Commission.
  • In an objective to provide PHA members with easier and more accessible payment outlets, PHFLapuz pushed for the partnership with the country’s pioneer and leader in the Outsourced Payment Collection industry, BAYAD CENTER. Today, member hospitals can now pay their Membership Dues and Registration Fees at any Bayad Center outlet in their areas.
  • In order to recognize excellence amongst hospital members, both private and government of all classifications, PHFLapuz and the rest of the 2018 PHA BOD approved the creation of the Awards Committee and the launching of the Hospital Awards System which will have its awarding ceremonies during the Fellowship Night of the PHA 69th Annual National Convention.
  • PHFLapuz continues to be the prime mover of the search for Hospital Best Practices in Infection Prevention and Control in partnership with UNILAB-Aseptic, now on its 5th
  • PHFLapuz, together with SOH Francisco Duque III AND PHA Awards Committee Chair, Dr. Edgardo Salud, led the PHA BOD and VIP guests from the healthcare industry in a historic flag-raising ceremony at the Rizal Monument last August 6 to kick off the National Hospital Week celebration.
  • During PHFLapuz’s term, the BOD has agreed in principle to proceed with the phase-by-phase building renovation of the PHA Headquarters in Kamias Road, Quezon City.
  • PHFLapuz advocates training of PHA employees as a tool of upgrading their capabilities. Team building activities are encouraged and meetings with the PHA staff are done regularly for updates on PHA operations. He likewise envisions the PHA office to be ISO-certified.

Connect with us

Philippine Hospital Association #14 Kamias Road Quezon City, Metro Manila Philippines 1102

  • dummy+(632) 922-7674 to 75

  • dummy+(632) 921-2219

  • dummyphilhospitalassn@gmail.com

Newsletter

Enter your email and we'll send you more information

© Copyright Philippine Hospital Association 2019.

Search